Privacy Policy

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1. Information You Share With Us

We require certain information to provide our services to you. For example, you must have an account in order to upload or share content on Better Social Media’s app (Better). When you choose to share the information below with us, we collect and use it to operate our services.

1.1 Basic Account Information

You don’t have to create an account to use some of our service features, such as searching and viewing public Better profiles. If you do choose to create an account, you must provide us with some personal data so that we can provide our services to you. On Better, this includes a display name (for example, “John Doe”), a username (for example, @JohnDoe), a password, and an email address or phone number. Your display name and username are always public, but you can use either your real name or a pseudonym. If you choose to create a professional account, you must also provide us with your professional category and may provide us with additional information, including street address, contact email address, and contact phone number, all of which will always be public. At this time, you cannot create and manage multiple Better accounts, although we may add this feature in the future

1.2 Public Information

Most activity on Better is public, including your profile information, your display language, when you created your account, and your Posts and certain information about your Posts like the date, time, and the application and version of Better you Posted from. You also may choose to publish your location in your Posts or your Better profile. When you share audio or visual content on our service, we may analyse that data to operate our services, for example, by providing audio transcription. The lists you create, people you follow and who follow you, and Posts you Like or Repost are also public. If you like, repost, reply, or otherwise publicly engage with an ad on our services, that advertiser might thereby learn information about you associated with the ad with which you engaged, such as characteristics of the audience the ad was intended to reach. Broadcasts you create are public along with when you created them. Your engagement with broadcasts, including viewing, listening, commenting, speaking, reacting to, or otherwise participating in them, is public along with when you took those actions. Any engagement with another account’s broadcast will remain part of that broadcast for as long as it remains on our services. Information posted about you by other people who use our services may also be public. For example, other people may tag you in a photo (if your settings allow) or mention you in a Post.

You are responsible for your Posts and other information you provide through our services, and you should think carefully about what you make public, especially if it is sensitive information. If you update your public information on Better, such as by deleting a Post or deactivating your account, we will reflect your updated content on, Better for iOS, and Better for Android.

By publicly posting content, you are directing us to disclose that information as broadly as possible, including through our APIs, and directing those accessing the information through our APIs to do the same. To facilitate the fast global dissemination of Posts to people around the world, we use technology like application programming interfaces (APIs) and embeds to make that information available to websites, apps, and others for their use - for example, displaying Posts on a news website or analysing what people say on Better. We generally make this content available in limited quantities for free and charge licensing fees for large-scale access. W have standard terms that govern how this data can be used and a compliance program to enforce these terms. But these individuals and companies are not affiliated with Better Social Media, and their offerings may not reflect updates you make on Better. For more information about how we make public data on Better available to the world, visit

1.3 Contact Information and Address Books

We use your contact information, such as your email address or phone number, to authenticate your account and keep it - and our services - secure and to help prevent spam, fraud, and abuse. Subject to your settings, we also use contact information to enable certain account features (for example, for login verification), to send you information about our services, and to personalise our services, including ads. If you provide us with your phone number, you agree to receive text messages from Better Social Media to that number as your country’s laws allow. Better also uses your contact information to market to you as your country’s laws allow and to help others find your account if your settings permit, including through third-party services and client applications. You can use your settings for email and mobile notifications to control notifications you receive from Better Social Media. You can also unsubscribe from a notification by following the instructions contained within the notification or here.

You can choose to upload and sync your address book on Better so that we can help you find and connect with people you know and help others find and connect with you. We also use this information to better recommend content to you and others.

If you email us, we will keep the content of your message, your email address, and your contact information to respond to your request.

1.4 Direct Messages and Non-Public Communications

We provide certain features that let you communicate more privately or control who sees your content. For example, you can use Direct Messages to have non-public conversations on Better or protect your Posts. When you communicate with others by sending or receiving Direct Messages, we will store and process your communications and information related to them. This includes link scanning for malicious content, link shortening to URLs, detection of spam, abuse and prohibited images, and use of reported issues. 

We also use information about whom you have communicated with and when (but not the content of those communications) to better understand the use of our services, protect the safety and integrity of our platform, and show more relevant content.

We share the content of your Direct Messages with the people you’ve sent them to; we do not use them to serve you ads. Note that if you interact in a way that would ordinarily be public with Better content shared with you via Direct Message, for instance, by liking a Post, those interactions will be public. When you use features like Direct Messages to communicate, remember that recipients have their own copy of your communications on Better - even if you delete your copy of those messages from your account - which they may duplicate, store, or re-share.

1.5 Payment Information

You may provide us with payment information, including your credit or debit card number, card expiration date, CVV code, and billing address, in order to purchase subscription accounts, reserved handles, advertising or other offerings provided as part of our services. 

If you make a payment or send money using Better features or services, including through an intermediary, we may receive information about your transaction, such as when it was made or when a subscription is set to expire or auto-renew.

1.6 How You Control Information You Share With Us 

Your Privacy and safety settings let you decide:

  • Whether your Posts are publicly available on Better
  • Whether others can tag you in a photo
  • Whether you will be able to receive Direct Messages from any other verified users on Better or just your followers
  • Whether others can find you based on your email or phone number
  • Whether you upload your address book to Better for storage and use
  • When and where you may see sensitive content on Better
  • Whether you want to block or mute other Better accounts

2. Additional Information We Receive About You

We receive certain information when you use our services or other websites or mobile applications that include our content and from third parties, including advertisers. Like the information you share with us, we use the data below to operate our services.

2.1 Location Information

We require information about your signup and current location, which we get from signals such as your IP address or device settings, to securely and reliably set up and maintain your account and to provide our services to you.

Subject to your settings, we may collect, use, and store additional information about your location - such as your current precise position or places where you’ve previously used Better - to operate or personalise our services, including more relevant content like local trends, stories, ads, and suggestions for people to follow.

2.2 Links

In order to operate our services, we keep track of how you interact with links across our services. This includes links in emails we send you and links in Posts that appear on other websites or mobile applications.

If you click on an external link or ad on our services, that advertiser or website operator might figure out that you came from Better, along with other information associated with the ad you clicked, such as characteristics of the audience it was intended to reach. They may also collect other personal data from you, such as cookie identifiers or your IP address.

2.3 Cookies

A cookie is a small piece of data that is stored on your computer or mobile device. Like many websites, we use cookies and similar technologies to collect additional website usage data and to operate our services. Cookies are not required for many parts of our services, such as searching and looking at public profiles. Although most web browsers automatically accept cookies, many browsers’ settings can be set to decline cookies or alert you when a website is attempting to place a cookie on your computer. However, some of our services may not function properly if you disable cookies. When your browser or device allows it, we use both session cookies and persistent cookies to better understand how you interact with our services, to monitor aggregate usage patterns, and to personalise and otherwise operate our services such as by providing account security, personalising the content we show you including ads, and remembering your language preferences. 

We do not support the Do Not Track browser option. 

You can learn more about how we use cookies and similar technologies here.

2.4 Log Data

We receive information when you view content on or otherwise interact with our services, which we refer to as “Log Data,” even if you have not created an account. For example, when you visit our websites, sign into our services, interact with our email notifications, use your account to authenticate to a third-party service, or visit a third-party service that includes Better content, we may receive information about you. This Log Data includes information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device information (including device and application IDs), search terms (including those not submitted as queries), and cookie information. We also receive Log Data when you click on, view, or interact with links on our services, including when you install another application through Better. We use Log Data to operate our services and ensure their secure, reliable, and robust performance. For example, we use Log Data to protect the security of accounts and to determine what content is popular on our services. We also use this data to improve the content we show you, including ads and to improve the effectiveness of our own marketing.

We use information you provide to us and data we receive, including Log Data and data from third parties, to make inferences like what topics you may be interested in, how old you are, and what languages you speak. This helps us better promote and design our services for you and personalise the content we show you, including ads.

2.5 Better Web Data

When you view our content on third-party websites that integrate Better content, such as embedded timelines or Post buttons, we may receive Log Data that includes the web page you visited. We use this information to better understand the use of our services, protect the safety and integrity of our platform, and show more relevant content, including ads. We do not associate this web browsing history with your name, email address, phone number, or username, and we delete, obfuscate, or aggregate it after no longer than 30 days. We do not collect this data from browsers that we believe to be located in the European Union, the United Kingdom, or EFTA States.

2.6 Advertisers And Other Partners

Advertising revenue allows us to support and improve our services. We use the information described in this Privacy Policy to help make our advertising more relevant to you, to measure its effectiveness, and to help recognise your devices to serve you ads on and off of Better. Our ad partners and affiliates share information with us, such as browser cookie IDs, mobile device IDs, hashed (encrypted) email addresses, demographic or interest data, and content viewed or actions taken on a website or app. Some of our ad partners, particularly our advertisers, also enable us to collect similar information directly from their websites or app by integrating our advertising technology. 

Information shared by ad partners and affiliates or collected by Better from the websites and apps of ad partners and affiliates may be combined with the other information you share with Better and that Better receives about you described elsewhere in our Privacy Policy.

Better adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioural Advertising (also referred to as “interest-based advertising”) and respects the DAA’s consumer choice tool for you to opt-out of interest-based advertising at In addition, our ad policies prohibit advertisers from targeting ads based on categories that we consider sensitive or are prohibited by law, such as race, religion, politics, sex life, or health. Learn more about your privacy options for interest-based ads here and about how ads work on our services here.

If you are an advertiser or a prospective advertiser, we process your personal data to help offer and provide our advertising services. 

2.7 Developers

If you access our APIs or developer portal, we process your personal data to help provide our services. You can update your data by contacting us directly as described in this Privacy Policy.

2.8 Other Third Parties And Affiliates

We may receive information about you from third parties who are not our ad partners, such as others on Better, partners who help us evaluate the safety and quality of content on our platform, our corporate affiliates, and other services you link to your Better account.

You may choose to connect your Better account to accounts on another service, and that other service may send us information about your account on that service. We use the information we receive to provide you with features like cross-posting or cross-service authentication and to operate our services. For integrations that Better formally supports, you may revoke this permission at any time from your application settings; for other integrations, please visit the other service you have connected to Better.

2.9 Personalisation Based On Your Inferred Identity

When you log into Better on a browser or device, we will associate that browser or device with your account for purposes such as authentication, security, and personalisation. Subject to your settings, we may also associate your account with browsers or devices other than those you use to log into Better (or associate your logged-out device or browser with other browsers or devices). When you provide other information to Better, including an email address, we associate that information with your Better account. Subject to your settings, we may also use this information in order to infer other information about your identity, for example, by associating your account with hashes of email addresses that share common components with the email address you have provided to Better. We do this to operate and personalise our services. For example, if you visit websites with sports content on your laptop, we may show you sports-related ads on Better for Android, and if the email address associated with your account shares components with another email address, such as shared first name, last name, or initials, we may later match advertisements to you from advertisers that were trying to reach email addresses containing those components.

2.10 How You Control Additional Information We Receive

Your Better Personalisation and data settings let you decide:

  • Whether we show you interest-based ads on and off Better
  • How we personalise based on your inferred identity
  • Whether we collect and use your precise location
  • Whether we personalise your experience based on where you’ve been
  • Whether we keep track of the websites where you see Better content

You can use Your Better data to review:

  • Advertisers who have included you in tailored audiences to serve you ads
  • Demographic and interest data about your account from our ads partners
  • Information that Better has inferred about you, such as your age range, gender, languages, and interests

We also provide a version of these tools on Better if you don’t have a Better account or if you’re logged out of your account. This lets you see the data and settings for the logged-out browser or device you are using, separate from any Better account that uses that browser or device.

Please see here for more details of how we collect and use your data.

3. Information We Share And Disclose

As noted above, Better is designed to broadly and instantly disseminate information you share publicly through our services. In the limited circumstances where we disclose your private personal data, we do so subject to your control, because it’s important for operating our services, or because it’s required by law.

3.1 Sharing You Control

We share or disclose your personal data with your consent or at your direction, such as when you authorise a third-party web client or application to access your account or when you direct us to share your feedback with a business. Similarly, to improve your experience, we work with third-party partners to display their video content on Better. When you watch or otherwise interact with content from these partners, they may receive and process your personal data as described in their privacy policies. If you do not want this content to play automatically, you can adjust your autoplay settings. If you’ve shared information like Direct Messages or protected Posts with someone else who accesses Better through a third-party service, keep in mind that the information may be shared with the third-party service.

Subject to your settings, we also provide certain third parties with personal data to help us offer or operate our services. You can learn more about these partnerships in our Help Centre, and you can control whether Better shares your personal data in this way by using the “Allow additional information sharing with business partners” option in your Personalisation and Data settings. (This setting does not control sharing described elsewhere in our Privacy Policy, such as when we share data with our service providers or through partnerships other than as described in our Help Centre.)

3.2 Service Providers

We engage service providers to perform functions and provide services for us in the United Kingdom, Ireland, and other countries. For example, we use a variety of third-party services to help operate our services, such as hosting our various blogs and wikis, and to help us understand the use of our services, such as Google Analytics. We may share your private personal data with such service providers subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and on the condition that the third parties use your private personal data only on our behalf and pursuant to our instructions (service providers may use other non-personal data for their own benefit). We share your payment information with payment services providers to process payments; prevent, detect, and investigate fraud or other prohibited activities; facilitate dispute resolution such as chargebacks or refunds; and for other purposes associated with the acceptance of credit and debit cards.

3.3 Law, Harm And The Public Interest

Notwithstanding anything to the contrary in this Privacy Policy or controls we may otherwise offer to you, we may preserve, use, share, or disclose your personal data or other safety data if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to protect the safety or integrity of our platform, including to help prevent spam, abuse, or malicious actors on our services, or to explain why we have removed content or accounts from our services; to address fraud, security, or technical issues; or to protect our rights or property or the rights or property of those who use our services. However, nothing in this Privacy Policy is intended to limit any legal defences or objections that you may have to a third party’s, including a government’s, request to disclose your personal data.

3.4 Affiliates And Change Of Ownership

In the event that we are involved in a bankruptcy, merger, acquisition, reorganisation, or sale of assets, your personal data may be sold or transferred as part of that transaction. This Privacy Policy will apply to your personal data as transferred to the new entity. We may also disclose personal data about you to our corporate affiliates in order to help operate our services and our affiliates’ services, including the delivery of ads.

3.5 Non-Personal information

We share or disclose non-personal data, such as aggregated information like the total number of times people engaged with a Post, demographics and the number of people who clicked on a particular link or voted on a poll in a Post (even if only one did), the topics that people are posting about in a particular location, some inferred interests, or reports to advertisers about how many people saw or clicked on their ads.

4. Managing Your Personal Information With Us

You control the personal data you share with us. You can access or rectify this data at any time. You can also deactivate your account. We also provide you tools to object, restrict, or withdraw consent where applicable for the use of data you have provided to Better, and we make the data you shared through our services portable and provide easy ways for you to contact us. Please note, to help protect your privacy and maintain security, we take steps to verify your identity before granting you access to your personal information or complying with deletion, portability, or other related requests.

4.1 Accessing Or Rectifying Your Personal Information

If you have registered an account on Better, we provide you with tools and account settings to access, correct, delete, or modify the personal data you provided to us and associated with your account. You can download certain account information, including your Posts, by following the instructions here. You can learn more about the interests we have inferred about you in Your Better Data and request access to additional information here. To submit a request related to access, modification, or deletion of your information, or someone else’s information if you are their authorised agent, you may also contact us as specified in the How To Contact Us section of our Privacy Policy (Additional Information or Assistance). We may require you to provide additional information for verification.

4.2 Deletion

We keep Log Data for a maximum of 18 months. If you follow the instructions here, your account will be deactivated. When deactivated, your Better account, including your display name, username, and public profile, will no longer be viewable on, Better for iOS, and Better for Android. For up to 30 days after deactivation, it is still possible to restore your Better account if it was accidentally or wrongfully deactivated.

Keep in mind that search engines and other third parties may still retain copies of your public information, like your profile information and public Posts, even after you have deleted the information from our services or deactivated your account. Learn more here.

4.3 Object, Restrict Or Withdraw Consent

When you are logged into your Better account, you can manage your privacy settings and other account features at any time. It may take a short amount of time for privacy settings to be fully reflected throughout our systems.

4.4 Portability

Better provides you a means to download the information you have shared through our services by following the steps here.

4.5 Additional Information Or Assistance

Thoughts or questions about this Privacy Policy? Please let us know by contacting us here or writing to us at the appropriate address below.

If you live in the United States or any other country outside of the European Union, EFTA States, or the United Kingdom, the data controller responsible for your personal data is Better Social Media Ltd. with an address of:

Better Social Media Ltd.

Attn: Privacy Policy Inquiry

29-31 Monson Road

Royal Tunbridge Wells, Kent TN1 1LS

United Kingdom

If you live in the European Union, EFTA States, or the United Kingdom, the data controller is Better Social Media Ltd., with an address of:

Better Social Media Ltd.

Attn: Data Protection Officer

29-31 Monson Road

Royal Tunbridge Wells, Kent TN1 1LS

United Kingdom

You can confidentially contact Better’s Data Protection Officer here. If you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority or Better Social Media’s lead supervisory authority, the Irish Data Protection Commission. You can find their contact details here.

5. Children And Our Services

Our services are not directed to children, and you may not use our services if you are under the age of 16. You must also be old enough to consent to the processing of your personal data in your country (in some countries, we may allow your parent or guardian to do so on your behalf).

6. Our Global Operations And Data Transfers

To bring you our services, we operate globally. Where the laws of your country allow you to do so, you authorise us to transfer, store and use your data in the United States, Ireland, and any other country where we operate. In some of the countries to which we transfer personal data, the privacy and data protection laws and rules regarding when government authorities may access data may vary from those of your country. Better Social Media does not sell your personal data as defined under the California Consumer Privacy Act. Learn more about our global operations and data transfer here.

When we transfer personal data outside of the European Union, EFTA States, Brazil, or the United Kingdom, we ensure an adequate level of protection for the rights of data subjects based on the adequacy of the receiving country’s data protection laws and/or contractual obligations placed on the recipient of the data (where we rely on the EU standard contractual clauses these may be requested by inquiry as described below).

Better Social Media, Ltd. complies with the EU-US and Swiss-US Privacy Shield principles (the “Principles”) regarding the collection, use, sharing, and retention of personal data from the European Union, EFTA States, and the United Kingdom as described in our EU-US Privacy Shield certification and Swiss-US Privacy Shield certification. We do not rely on the EU-US or Swiss-US Privacy Shield as our lawful basis to transfer personal data from the European Union, EFTA States, or the United Kingdom, however.

If you have a Privacy Shield-related complaint, please contact us here. As part of our participation in Privacy Shield, if you have a dispute with us about our adherence to the Principles, we will seek to resolve it through our internal complaint resolution process, alternatively through the independent dispute resolution body JAMS, and under certain conditions, through the Privacy Shield arbitration process.

Privacy Shield participants are subject to the investigatory and enforcement powers of the US Federal Trade Commission and other authorised statutory bodies. Under certain circumstances, participants may be liable for the transfer of personal data from the EU, EFTA States, or the United Kingdom to third parties outside the EU, EFTA States, and the United Kingdom. Learn more about the EU-US Privacy Shield and Swiss-US Privacy Shield here.

7. Changes To This Privacy Policy

We may revise this Privacy Policy from time to time. The most current version of the policy will govern our processing of your personal data and will always be at If we make a change to this policy that, in our sole discretion, is material, we will notify you within, Better for iOS, or Better for Android, via a Better owned and operated Better account (for example, @BetterSupport), or by sending an email to the email address associated with your account. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

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